Self-paced courses on paid social and AI

Learning Paid Social is where I publish practical, on-demand courses covering paid social fundamentals, creative decisions, measurement, and the responsible use of AI.

It’s built for people who want clarity and systems that hold up beyond one campaign.

Visit Learning Paid Social

Why these courses exist

Most paid social education focuses on tactics, tools, or platform updates.
That’s rarely where things break.

What usually causes problems is a lack of clarity around fundamentals:
how campaigns are structured, how creative decisions affect performance, how results should be interpreted, and where AI helps versus where it creates noise.

Learning Paid Social exists to address that gap.

The courses are designed to explain how paid social actually works in practice, so you can make better decisions without relying on trial-and-error, shortcuts, or constant outside help.

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These courses are a good fit if you:

Run or oversee paid social and want to understand what’s actually driving performance
Prefer clear explanations over tactics or platform updates
Want fundamentals you can reuse across accounts, not one-off tricks
Are comfortable learning on your own and applying ideas in real accounts

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