Senior Paid Social & AI Consultant
Miguel Bravo
I help teams and business owners make better decisions around paid social and AI, how the work is actually done, and execution (especially when things feel messy, inefficient, or underperforming).
Clear decisions before tactics
Most problems show up as “execution issues,” but usually start with unclear goals or assumptions. I focus on getting the decision layer right before touching campaigns, content, or tools.
Systems that hold up over time
One-off fixes don’t scale, and constant reinvention creates noise. The work is about building repeatable approaches for paid social, content, and AI that teams can actually maintain.
Tools support judgment, not replace it
AI and platforms are useful, but they’re not in charge. Human judgment stays involved in decisions, tradeoffs, and approvals, especially when money or reputation is on the line.
My Story
I’ve spent the last decade-plus working in and around paid social, marketing execution, and decision-making (mostly in situations where things weren’t working the way they were supposed to).
My work usually starts where clarity breaks down. Accounts that have been “managed” but not really understood. Teams running ads without being confident why something is working (or not). And more recently, AI tools layered on top of shaky foundations.
I focus on what actually matters. What can be ignored. What needs to change before more effort or budget makes sense.
When I’m not working, I’m building small projects, drinking too much coffee, or trying to get outside with my family whenever possible.
If there’s a common thread, it’s this: I’m more interested in work that holds up over time than work that looks good in the short term.
Companies I’ve Worked With
I usually get pulled in when…
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You’re getting leads, but the quality isn’t there
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Paid social feels harder than it should, and you’re not sure why
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Campaigns are “managed,” but no one can clearly explain what’s working or not
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Content exists, but it’s not being used effectively in ads
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AI tools are in the mix, but the foundations feel shaky
If a few of these sound familiar, it’s usually worth talking through.
What to expect
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Clear conversations before recommendations
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Defined scope and realistic expectations
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No guarantees, no hype
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Decisions stay human-owned
Where to go from here
If you’re interested in working together, you can read more about how I approach engagements and what that typically looks like.