Blog - Miguel Bravo

Facebook Updates Their Video Ranking Algorithm

Facebook’s “Clear History” Feature, What Does It Mean For Marketers?

Facebook's announced a new upcoming feature that allows users to clear their off-Facebook, pixel-based history. So what does this mean for advertisers? Watch the video for all the details, or scroll below if you prefer text. First off, it'll be interesting how...

You NEED to Understand These 5 Things Before Running Facebook Ads

I recently became interested in archery, and let me stop you now... no, wasn't because of Hunger Games (why does everyone say that?!). The first time I went to the archery range, I tried to shoot with absolutely no idea what I was doing. I figured... all I have to do...

Boosted Posts vs Facebook Ads Manager, A Detailed Breakdown [includes Video]

I don't want to make it seem like it's impossible to run a successful Facebook Ads campaign if you're only boosting posts-- perhaps you have a good system. That being said, I think it's hard to argue that if you're only boosting, you're just scratching the surface of...

Facebook Says I’m Interested in Burials (???) … How to See Your “Interests”

You see ads everyday on Facebook, but you probably never think about why you're being targeted for a particular ad. Sure, sometimes it's fairly obvious. For instance, I love watching horror movies and I always see a Facebook Ad for the new horror TV channel Shudder....

I Talk Chatbots on Apiary Digital’s The Hive Is Alive Podcast

Chatbots are all the rage these days, and for good reason. They're incredibly fun to create (I had fun creating this one) and they're pretty effective when done right. A few months back, I was asked to talk about Facebook Messenger chatbots on Apiary Digital's The...

The Facebook Ads Auction Explained In Plain English (Video)

Note: Prefer to watch a video? scroll to the bottom of the post You boost posts. You might even manage ads in Facebook Ads Manager (pat yourself on the back). But do you even know why Facebook charged you $0.21 for that click? Facebook Ads run like an auction. Every...

5 Minute Facebook Ads Quiz

How well do you know Facebook Ads? I put together this quick quiz to help you guage your level of expertise with Facebook Ads. I'll be adding and tweaking this quiz from time-to-time, so feel free to provide feedback or suggest new questions. Good luck! Check...

Facebook Ads “Relevance Score”, Explained in Plain English

I'm guessing if you clicked on this post, chances are you don't fully understand the Facebook Ads metric "Relevance Score".... And that's totally cool, because you're not alone. There's a lot of pros that don't fully understand the metric. Hey reader! If you prefer...