I don’t want to make it seem like it’s impossible to run a successful Facebook Ads campaign if you’re only boosting posts– perhaps you have a good system. That being said, I think it’s hard to argue that if you’re only boosting,...
You see ads everyday on Facebook, but you probably never think about why you’re being targeted for a particular ad. Sure, sometimes it’s fairly obvious. For instance, I love watching horror movies and I always see a Facebook Ad for the new horror TV...
Chatbots are all the rage these days, and for good reason. They’re incredibly fun to create (I had fun creating this one) and they’re pretty effective when done right. A few months back, I was asked to talk about Facebook Messenger chatbots on Apiary...
Note: Prefer to watch a video? scroll to the bottom of the post You boost posts. You might even manage ads in Facebook Ads Manager (pat yourself on the back). But do you even know why Facebook charged you $0.21 for that click? Facebook Ads run like an auction. Every...
![Boosted Posts vs Facebook Ads Manager, A Detailed Breakdown [includes Video]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDYyOCIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjI4IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGd3d3Lm1pZ3VlbGJyYXZvLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDE5JTJGMDIlMkZCb29zdGVkLVBvc3RzLUZhY2Vib29rLUFkcy1NaWd1ZWwtQnJhdm8tMTA4MHg2MjguanBnIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjI4IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
